Good strategic planning should allow you to come up with the right business models to have your business flourish in the long run.
Marketing plans range in form from the back of an envelope to bound editions. The guerrilla rule of thumb is to lean toward the brief side, but with enough meat that it can be used as a guiding tool along your marketing journey. A good guide will provide plenty of information for you to develop the initiatives, actions, follow-up, accountability and measurement to run your business effectively, and in this case, your marketing.
Here’s a simple process to creating a marketing plan using just seven sentences:
1: What is the purpose of your marketing?
2: Who is your target market?
3: What is your niche?
4: What are the benefits and competitive advantage?
5: What is your identity?
6: What tactics, strategies and weapons will you use to carry out your marketing?
7: How much money will you spend on your marketing; what’s your marketing budget?